Florence, Italy – Slide Icon To View Before And After Images
Subject 01. Previsualization
Subject 02. Photography
Subject 03. Photoshop
Unique Digital Photography Workshops – Unique Benefits
Learn how to create digital photography with beautiful aesthetic quality
A structured workflow saves you hours and creates very high-quality photographs
At the start, I had no clue about Photoshop, I kept it to basic adjustments; deluding myself I could use Photoshop. Returning often to the safety of Lightroom. Meanwhile, I would be inspired looking at great advertising photographers’ images; angry seeing what they can do. Why can’t I do that? After a couple of years of self-delusion, I slapped myself hard. Self-delusion doesn’t work. If I wanted quality, I had to learn – but I had no one to learn from. Just trial and error.
How do you know – What you don’t know – Finding all of your weak links
If you wish to find the weak or even missing link in a chain, begin with the first link, test it then move on to the next; until you get to the end. I take the same approach teaching. Start at the very beginning then move really slowly and methodically through the whole digital workflow from camera to print in small, very simple, easy step-by-step blocks. What you know we move on. What is weak or missing you learn. This methodical process leaves no weak or missing knowledge gaps in the digital workflow.
One digital workflow; a road to unlimited aesthetic and creative quality
We travel on roads and follow the highway code, but this doesn’t limit our freedom – we don’t all end up in the same place. The digital workflow, like roads, is a structure to follow that gets you to your destination. It doesn’t limit your creative freedom because the journey you make contains innumerable personal artistic choices that define the look and personal style of the photo. Your digital photographs will be personal creations, because you control the creative decisions all along the journey.