A digital workflow born in pain and chaos. Taught with peace and clarity
At the start, I had no clue about Photoshop, I kept it to basic adjustments; deluding myself I could use Photoshop. Returning often to the safety of Lightroom. Meanwhile, I would be inspired looking at great advertising photographers’ images; angry seeing what they can do. Why can’t I do that? After a couple of years of self-delusion, I slapped myself hard. Self-delusion doesn’t work. If I wanted quality, I had to learn – but I had no one to learn from. Just trial and error.
How do you know – What you don’t know – Finding the weak links
If you wish to find the weak or even missing link in a chain, begin with the first link, test it then move on to the next; until you get to the end. I take the same approach teaching. Start at the very beginning then move really slowly and methodically through the whole workflow from camera to print in small, very simple, easy step-by-step blocks. What you know we move on. What is weak or missing you learn. This methodical process leaves no weak or missing knowledge gaps.
One digital workflow, but a road with unlimited creative destinations
We travel on roads and follow the highway code, but this doesn’t limit our freedom – we don’t all end up in the same place. The digital workflow, like roads, is a structure to follow that gets you to your destination. It doesn’t limit your creative freedom because the journey you make contains innumerable personal artistic choices that define the look and personal style of the photo. Your photographs will be personal creations, because you control the creative decisions.
Where can I learn the digital photography workflow?
What I teach is the digital photography workflow from camera to print; the process that will change how you approach your photography and post-processing forever. At the same time radically improving the technical and artistic quality of your photography and giving you a working method for all your future images. The workshops are about your education, less about being photo-tours. I teach the digital workflow with three options: